Great design is no longer an advantage, it’s a prerequisite. Brands: get sharp or get cut out.

You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

Design doesn’t always fix things. Sometimes it empowers fixers.

Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.

Design is the ultimate influencer.

Let’s do some “women are not good at this” things.

Ground your brand in the humans you serve.

Brands can only stand out if they know where they stand. Values matter.